Last Updated on October 14, 2023 by Rick Darlinton
Email marketing is increasingly popular nowadays to help generate leads or increase online sales. If your business is involved in digital marketing, you will need the best email marketing software or platform to send multiple emails without any hassle. Depending on the total of email subscribers you want to reach, there are so many different email marketing platforms you can select.
Best email marketing software tools you can try
No matter you are a beginner or professional in terms of email marketing, hope these top email marketing platforms in this post will help you make a big success in digital marketing.
MailChimp
When it comes to email marketing services, Mailchimp is well known due to its user-friendliness and easy-to-understand UI design. Many of my friends who are involved in digital marketing are also using the Mailchimp email marketing platform. The good news is that MailChimp is also one of the best free email marketing tools. If your email subscribers are very few less than 2000, then you could use Mailchimp for free as its free version supports up to 2000 contacts, though its brand can not be removed for a free account.
Mailchimp is very easy to use and it can work with hundreds of other platforms such as WordPress, Shopify, and more. If you choose to use its premium account, you are able to access many powerful features such as A/B test, reports, custom-code templates, email scheduling, multivariate testing, and more.
Pricing
There are 3 different subscriptions including Essentials, Standard, and Premium. The price starts at $9.99, $14.99 and $299 per month respectively. The actual price will depend on the total number of contacts you need to reach.
Activecampaign
If you want to access some amazing automation, Activecampaign is one of the best email marketing software tools as it offers you plenty of pre-installed automation. This email marketing software is also able yo integrate hundreds of third-party software tools. There are many other advanced features which include migration, tracking report, dynamic content, segmentation, A/B testing, scheduling, and more.
Activecampaign has good after-sales support. If you encounter any issues after upgrading to the premium account, their online customer support is great. Besides, hands-on training is also accessible when you use Activecampaign to personalize your email marketing. The training covers all kinds of topics ranging from how to use active campaign to some efficient email marketing techniques.
Pricing
Activecampaign price starts at USD7.5 per month based on 500 contacts. The price vary on the contacts you want to reach.
Getresponse
Getresponse Email marketing platform comes with many powerful and simplified tools to help you create the personalized and actionable email content. Its drag-and-drop templates and design tools are very helpful to create some interactive and attractive email pages. The email automation from Getresponse is also very awesome which lets you follow up with your subscribers or customers efficiently. As one of the top email marketing platforms, Getresponse also lets you create custom segments according to user behaviors.
Email analytic is very important when it comes to email marketing. On this aspect, you will love using Getresponse as you could use it to analyze email click rates or conduct A/B testing, just to speak a few.
price
The price for Getresponse is not cheap. You select one of its subscriptions: Basic, Plus and professional. The price starts at USD15, USD49, and USD99 respectively for these three subscriptions.
Sendinblue
Sendinblue is another popular brand when we talk about email marketing. One of the most outstanding features for Sendinblue is its drag-and-drop email creator including lots of blocks, styles, and templates to build some actionable and wonderful email pages. Just like other email marketing platforms, Sendinblue lets you create dynamic content, group your contacts for the targeted approaches and automate your email pages,etc.
The free version for Sendinblue is available if you send emails less than 300 and also do not care about Sendinblue logo in the emails. To remove the logo and access more advanced features, you could upgrade the account. Some advanced features will include A/B testing, no daily sending limit, time optimization, facebook ads, creating landing pages and more.
Price
The price starts at USD25 per month for Lite plan and USD65 per month for premium plan respectively. If you want to explore more features, you could upgrade to an enterprise plan with custom pricing.
Constant Contact
Constant Contact’s email marketing platform could play an important role in growing your email subscribers if you use it properly. It offers hundreds of email templates and the software is very easy to yse for creating some customizable and wonderful email pages. This email marketing software is suitable for eCommerce site due to its powerful email marketing tools like customer list growth tools, social posting, email automation playbooks, AI-powered email optimization, subject line recommendation tool,tec.
Constant contact supports real-time email tracking so that you can know the email open, click and share rates immediately. You can use it to analyze the behavior of users and then segment the contacts fot targeted reach. It also supports uploading of contacts from excel, outlook and other platforms.
Price
Constant contact price starts at USD20, USD45, and USD195 based on different subscription plans.
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